
作者:丁道 来源:原创 发布日期:08-20

一 | Dhaka, Oct 12 (UNI) Bangladeshi Prime Minister Sheikh Hasina urged the countrymen to make all-out efforts so that Bangladesh never has to face any situation like famine and food insufficiency due to prolonged Russia-Ukraine conflict and the ongoing Covid-19 pandemic.
"We have soil and manpower. So, we have to take initiative from now on so that Bangladesh never has to face famine and food insufficiency-like situations. We will have to grow our food," she said.
The premier was virtually addressing a programme organised to hand over Bangabandhu Jatiya Krishi Puroshkar-1425 and 1426 (Bangla year), the highest state recognition in the agriculture sector, to 44 individuals and organizations in 10 categories, from her official Ganabhaban residence here.
The Ministry of Agriculture organised the function at the Osmani Memorial Auditorium here Wednesday morning.
The prime minister referred to her talks with the heads of the government and state of the different countries mostly developed ones at the United Nations General assembly in New York and in the funeral of Queen Elizabeth 11 in London.
She said during her talks with the world leaders, they apprehended that a famine or food insufficiency may hit the world in 2023 due to the war.
She said she doesn't think the war will end immediately as it benefits those who sell arms and some other countries despite commoners across the globe suffering immensely due to skyrocketing prices of goods and services for the war.
"I called upon the global community to take measures to stop the war and arrange food, treatment and education for the mankind, particularly for children," she said.
The premier said her government is working tirelessly to ensure food security for the countrymen, hoping that they would be successful in doing so, as they have effectively tackled the Covid-19 situation.
Referring to the remarks on not keeping a single inch of land uncultivated by Father of the Nation Bangabandhu Sheikh Mujibur Rahman, she urged the countrymen to grow food grains on whatever places they have.
She said, "We have to be self-reliant by growing food for ourselves and we have to give some produced grains to the neighbours."
Agriculture Minister Dr Muhammad Abdur Razzaque, Fisheries and Livestock Minister SM Rezaul Karim and Agriculture Ministry's Parliamentary Affairs Standing Committee Chairman and former Agriculture Minister Begum Matia Chowdhury spoke at the function.
Secretary of the Agriculture Ministry Md Sayedul Islam gave the welcome address while one of the award recipients, Sharmin Akhter expressed her feelings on behalf of the award winners.
UNI MAZ SY SHK1840。 近日,德芙官方旗舰店一则短视频营销文案因价值观不当引发网友争议。8月25日晚间,德芙官方账号@德芙悦时刻 发布致歉声明,承认内容审核疏漏并公布整改方案,就此翻车营销内容向公众致歉。

二 | 据网友爆料,涉事短视频为推广德芙七彩礼盒,配文讲述消费者背着男友与暧昧对象分享礼盒的情节。该文案刻意渲染暧昧擦边情节,违背正向婚恋价值观,被网友批评导向低俗、三观不正,严重影响品牌观感,迅速引发网络热议,相关话题接连登上热搜。

三 | 事件发酵后,不少网友表示,主打温情浪漫的德芙采用低俗博眼球的营销方式,突破品牌营销底线,难以被消费者接受,呼吁品牌重视内容价值观导向。德芙官方在致歉声明中说明,涉事视频由第三方合作运营团队创作发布,因未严格执行品牌审核流程,出现内容偏差。品牌方强调,内容出自官方渠道,自身负有不可推卸的管理责任,不推诿相关问题。官方坦言,此次文案表达与价值导向存在严重偏差,背离品牌真诚、温暖的传播理念,对公众造成不良观感,并就此向广大消费者诚恳道歉。针对本次事件,德芙已第一时间下架涉事短视频。后续将开展专项人员培训,从严管理第三方合作团队,完善并严格落实内容多级审核机制,堵塞内容监管漏洞,杜绝同类失范营销内容再次出现,优化消费者品牌体验。本次营销翻车也为快消行业内容营销敲响警钟。行业营销需摒弃“流量至上”的擦边套路,坚守正向价值观,贴合大众主流认知,才能兼顾传播效果与品牌口碑。公众也将持续关注德芙后续整改落实情况。
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Published on:11:26:33